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Hello, matcha lovers! I’m David, the proud owner of Matchaflix. Today, I want to share something that I am deeply passionate about: the rich matcha culture in Japan and how this wonderful beverage is part of the summer traditions in...

With the arrival of spring, Japan dresses itself in pink and white thanks to the spectacular blooming of cherry blossoms (sakura). This natural phenomenon marks the beginning of one of the most beautiful and anticipated traditions: Hanami, or the observation...