Matcha Tea: The Green Boom

Today we are going to analyze how matcha has gained ground in the Spanish and European markets in recent years. This powdered tea has gone from being little known to becoming a basic ingredient in many homes. At Matchaflix , we want to show you how our favorite drink has made its way into all kinds of recipes and products and why so many people value its famous health benefits. And from coffee shops to supermarkets, matcha has become a trend that continues to grow.

How deep-rooted is matcha consumption in Spain and Europe?

Join us on a journey through data and statistics to discover the growth of this ancient drink on the European continent.

Spain falls in love with matcha

Matcha consumption in Spain has grown dramatically in recent years. In 2020, matcha imports to Spain doubled compared to the previous year, reaching no less than 100 tons! This growth is expected to continue in the coming years, thanks to the growing demand for healthy products and the trend towards unique culinary experiences.

Europe is also turning green

But the matcha phenomenon is not limited to Spain, as its consumption is booming throughout Europe. According to a study by Euromonitor International, the European matcha market grew by 25% between 2018 and 2023. The countries that consume the most matcha in Europe are Germany, France and the United Kingdom.

What is driving this matcha boom?

It is clear that matcha has become a cultural and gastronomic phenomenon in Spain and Europe. Its unique flavour, its beneficial properties for health and its versatility in the kitchen have made it the trendy drink of the moment, and its consumption is expected to continue to grow in the coming years, consolidating its position as an essential ingredient for a healthy and enjoyable life. Let's look at it in detail:

• Health Benefits : Matcha is rich in antioxidants, vitamins and minerals, which gives it numerous health-promoting properties. It is associated with improving cognitive function, increasing energy, reducing stress and strengthening the immune system.
• Versatility in the kitchen : Matcha can be used in a wide variety of recipes, from smoothies and desserts to savory dishes and sauces. Can you believe it?
• Trend towards natural and healthy products : European consumers are increasingly aware of the importance of healthy eating and are looking for natural and organic products. Matcha fits perfectly into this trend, as it is sustainably grown and contains no additives or preservatives.

So, matcha, including flavoured matchas , is here to stay. We have no doubt about this. In fact, we are convinced that it is not a fad, but a reflection of the growing awareness about the importance of health, well-being and connection with nature.