Discover why matcha tea is the fashionable drink

Surely you have seen how in one of my videos I say that matcha tea has become super popular in recent years. And it is that it is becoming more and more fashionable.

Originally from Japan, this powdered green drink is made from finely ground tea leaves into powder. It has been introduced all over the world and is becoming an alternative to other drinks such as coffee, energy drinks and soft drinks.

In the United States, talk of matcha tea began as early as the late 2000s, when the Starbucks coffee chain introduced its matcha latte to its menu. Since then, many specialty matcha tea cafes have sprung up across the country, such as Matchabar in New York or the Alfred Tea Room in Los Angeles.

In Europe it has also been gaining ground in recent years. In the UK, for example, the supermarket chain Waitrose reported that sales of matcha tea had increased by 50% in 2017 compared to the previous year. Also, in Paris, the famous pastry shop Pierre Hermé created a matcha tea cake in collaboration with the Japanese tea producer Hironobu Tsujiguchi.

On the other hand, in Latin America, this green tea has already reached several countries. In Mexico, for example, drinks made with matcha tea can be found in the Bola de Oro coffee shop chain, which has begun to introduce it into its product line. In Brazil, where tea is not as popular, its entry into the market has been much smoother and more gradual, and it can be found in specialized stores such as Tea Shop.

Where it is deeply rooted, because it comes from precisely there, is in Asia, where it is still very popular and is used in many dishes as well as as a drink. In Japan, where this powdered drink has a long history, it can be found in many venues, such as the famous Tsujiri cafe, which has been serving matcha tea since 1860. In Korea, it is widely used to make ice cream and can be found in local like Gong-Cha, a tea chain that has a presence throughout the country.

Matcha tea: popular and very good for your health

But matcha tea is not only a drink known because it is more or less fashionable, but also because of its multiple health benefits. Like green tea, matcha tea is rich in antioxidants, which help protect the body against cell damage and reduce the risk of chronic diseases such as cancer and heart disease. In addition, it also contains L-theanine, an amino acid that helps reduce stress and anxiety and improve focus and concentration.

Let's not lose sight of the fact that it is a great source of energy. Unlike coffee, which can cause jittery ups and downs, matcha tea provides consistent, long-lasting energy thanks to the combination of caffeine and L-theanine. In fact, many athletes and sportsmen take it before training or competing to improve their performance and increase their resistance naturally.

As if that were not enough, it is very beneficial for intestinal health because it contains compounds that help promote the health of the digestive system and reduce inflammation. It has also been shown to improve liver health, lower cholesterol, and help prevent liver disease.

As more of its existence has become known, many creative ways of consuming it have been developed. Beyond traditional drinks such as matcha latte and hot matcha tea, we have seen that it is great to use it in desserts and savory dishes in its most culinary degree. For example, it can be used to make shakes and smoothies , cookies, cakes and much more. It can also be used as a seasoning for savory dishes like rice, chicken, and fish. Try it, it's delicious!

For those interested in learning more about this superfood, there are plenty of opportunities to do so. In Japan, you can find many specialized schools that teach the tea ceremony and how to prepare it correctly. In other parts of the world, matcha tea preparation courses can be found in specialty cafes and tea shops. And last but not least, you have a lot of videos on my social networks and a lot of information on my website , because one of my purposes is that as many people as possible know about this drink, try it and notice its positive effects. .

If you haven't tried it yet and you're learning a bit about it, you've come to the right place! Take a look at the web and ask me any questions that arise. I will be happy to give you a hand.